Win a $65,000 Meemaw Prize! 👵

Hardee’s is on a mission to find the most authentic grandmother in America to serve as their official brand spokesperson. This exciting search invites guests to nominate their grandmothers—or for grandmothers to enter themselves—to compete for the prestigious title of the official Hardee’s Meemaw. To enter, participants must share an original photo or video on social media, tagging the brand and using the official campaign hashtag. The goal is to showcase a personality that radiates warmth, authenticity, and a genuine passion for the brand’s menu.

The stakes are incredibly high for those who enter. One lucky winner will secure the $65,000 Meemaw Prize, providing a massive financial boost. Beyond the cash, the winner has the opportunity to become a Brand Ambassador. This exclusive role includes a $600 gift card and the chance to collaborate on a custom, app-exclusive breakfast meal. The journey culminates in a trip to Nashville, Tennessee, in September 2026 for a professional content shoot at the corporate headquarters 🍔.

Entries will be judged on a variety of factors, including on-camera presence, storytelling creativity, and overall brand fit. Multiple unique entries are permitted, as long as they are original and not duplicates. This is a once-in-a-lifetime opportunity for a grandmother to step into the spotlight, share her personality with the nation, and enjoy the perks of being a corporate representative. Whether it is through a heartwarming story or a funny clip, the search is on for the grandmother who best embodies the spirit of the brand.