The M&M’s Heroic Sweepstakes 2026 offers an incredible opportunity for fans to win a variety of high-value prizes. The most coveted reward is a Disney Cruise Line vacation, with three grand prizes available. These voyages range from three to five nights aboard the Disney Dream, Disney Fantasy, or Disney Wish, departing from Port Canaveral. Each grand prize carries an approximate retail value of $10,000.
Beyond the cruises, there are 670 first prizes to be distributed. Lucky winners could receive a $4,600 Disney shopping spree, Disney gift cards valued at $200, or Disney+ gift cards worth $150. Additionally, the prize pool includes movie tickets and M&M’s products. In total, the sweepstakes features over $155,000 in prizes 🚢.
Participation is straightforward. Entrants can purchase a specially marked M&M’s product from a participating retailer and then scan the packaging QR code to reach the official website and submit an entry form. For those who prefer not to make a purchase, a mail-in entry option is available. This requires hand-printing specific personal details on a 3×5 inch piece of paper and mailing it to the designated address in West Norriton, Pennsylvania. The random drawing for all winners is scheduled for on or about December 22, 2026.
About M&M’s Heroic Sweepstakes 2026
Enter M&M’s Heroic Sweepstakes 2026
View the contest rules
Submission Status
Open
Submission Type
Web Submission
Contest Rules
Official rules read 23 October 2026: 50 US states and DC, age 18+. One entry per person total. Closes December 15, 2026 at 11:59 pm ET; mail entries postmarked by December 15 and received December 21. USD 155,250 is total prize-pool ARV, not an individual award. Draw about December 22; email notice within one day and required claim forms within three days. One prize per person/household. Cruise travel during 2027, booked at least 45 days ahead, with blackouts; airfare/hotel benefits conditional on residence beyond 250 miles of Port Canaveral. U.S. Outlying Islands and U.S. Virgin Islands unchecked through enabled controls. No mail-in taxonomy exists; free alternative described in copy and purchase field, not mislabelled purchase-required.
Frequently Asked Questions
Who can enter this contest?
This contest is listed for eligible residents of United States. Minimum age: 18. Additional restrictions: Employees, officers and directors of Mars Wrigley Confectionery US, LLC (“Sponsor”), Realtime Media LLC (“Administrator”), Mars United Commerce, Publicis Groupe, Weber Shandwick, Marvel Entertainment, LLC (“Marvel”), Disney Destinations, LLC (“Disney”), and their respective parent companies, affiliates, subsidiaries, advertising, contest, fulfillment and marketing agencies, and each of their respective affiliates, owners, subsidiaries, shareholders, officers, directors, agents, representatives and employees, both individually and collectively), and each of its their affiliates, franchisees, franchise employees, agencies, shareholders, officers, directors, members, successors, agents and assigns, (collectively, the “Sweepstakes Parties”), their respective IRS dependents, immediate family members and those living in the same household as such individuals (whether legally related or not) are not eligible to participate in the Sweepstakes or win a prize. Review the official rules before entering to confirm all eligibility requirements.
How often can I enter?
The entry limit is Single. You can enter this contest once.
When does this contest end?
This contest is scheduled to close on December 15, 2026. Enter early when possible, since the official rules may specify a closing time or time zone.
Where can I find the official contest rules?
Use the Official Rules link on this page for the authoritative eligibility requirements, entry limits, deadline, prize details, and winner-selection terms.